This Makes Me Mad!
Every week I spend time with people who come to wine not for intoxication, but for flavour, connection, and culture. They come because wine gives them a way to explore the world through their senses — to taste landscapes, histories, and decisions. They want to understand why a vineyard faces a certain way, why a family grows the grapes they do, why a wine tastes like the landscape it comes from. They lean in when I pour something unfamiliar. They compare aromas, search for words, and discover that flavour isn’t just chemistry; it’s farming, climate, soil, people, and time. And every week, while I watch people open themselves to that richness, I also watch the public conversation about alcohol become more distorted, more absolutist, and more hostile. What makes me mad is not that public‑health agencies warn about risk — they should. What makes me mad is when they ignore newer evidence, flatten nuance, and cling to outdated conclusions because they fit a narrative. I wrote more generally about this a few weeks ago, but the latest barrage of headlines inspired this closer look behind them.